Marketing and Sales Management
Group M-1 MARKETING AND SALES MANAGEMENT Paper I Marketing Principles & Practice (100 Marks) Paper II Advertising Principles & Practice (100 Marks) Paper…
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| Group M-1 | MARKETING AND SALES MANAGEMENT | |
|---|---|---|
| Paper I | Marketing Principles & Practice | (100 Marks) |
| Paper II | Advertising Principles & Practice | (100 Marks) |
| Paper III | Business Law & Business Economics | (100 Marks) |
| Paper IV | Sales Promotion and Sales Management | (100 Marks) |
| Paper V | Marketing Research and Consumer Behaviour | (100 Marks) |
| Paper VI | Cultural Heritage of India | (100 Marks) |
| Study Paper/Project Report | (100 Marks) | |
| Internal Assessment | (Internal Tests [at least two], Viva Voce: Based on the current trends and Practices in the field of Advertising & marketing.) | (75 Marks) |
| Total Marks: 775 |
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